2021 Summer Benefits Camp: Annual Enrollment: Changing Your Strategy and Planning for Virtual Events

Published: July 22, 2021

During the past year, HR and benefits teams have become more agile than ever. They’ve flexed as never before to communicate in new and creative ways—notably during annual enrollment. For the first time, many organizations moved to digital campaigns and virtual benefit fairs. This year, we have the opportunity to build on those strategies and explore the most effective ways to engage people and encourage them to take action.

In this session, Jen Benz and Cassandra Roth of Segal Benz will discuss strategies and tactics for creating successful annual enrollment communications. They’ll share case studies from clients and look at how other organizations are handling annual enrollment this year.


Jen Benz, Senior Vice President, Communications Leader, Segal Benz

Cassandra Roth, Communications Consultant, Segal Benz

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