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Content Marketing Specialist

Employers Health

Job open: 01/01/2023 to 06/30/2023

Content Marketing Specialist

FLSA Status:

Job Summary:

Content Marketing Specialist is a member of the Employers Health Marketing team, responsible for working strategically with department leadership to support and grow its marketing, events and client engagement activities. This position is responsible for developing and producing numerous types of content to ultimately contribute to the growth of the organization via brand awareness, lead generation and an expanded digital footprint.

Essential Duties and Responsibilities:

  • Execute Employers Health’s content marketing strategy, including blog posts, emails, websites/landing pages, press releases, video scripts, newsletters, case studies, surveys, infographics and other marketing content as directed.
  • Work with the marketing team to produce the EH annual report, Rx annual report, value sheets and annual collateral.
  • Schedule and work with appropriate team members to draft and edit tri-annual EH Connect magazine components.
  • Assist with 40+ events annually including the development of content for promotional materials including invitations, brochures, event signage, digital content (web, PowerPoint, social media, etc.), event scripts, etc.
  • Develop content for ads, blog posts, infographics, social media and e-newsletters.
  • Serve as editor of web-based content management system to promote Employers Health events, whitepapers, update team members, board, client list, etc.
  • Manage trade show displays, including deployment logistics and related functions.
  • Develop monthly schedule of social media posts to promote events and other created content.
  • Optimize digital content for SEO to drive volume and leads.
  • Work with marketing team to manage and update organizational story and sales decks and related talking points quarterly.
  • Identify key performance indicators and report on progress regularly.
  • As needed, travel to off-site locations to assist the marketing team with meetings and events.
  • Work collaboratively with other members of the marketing and communications team to develop and execute strategies that support client retention, engagement and development opportunities.
  • Learn and understand Employers Health’s clients and their consultants in order to better connect with this target audience.

Skills Required:

  • Ability to contribute positively to a growing team in an ever-changing environment.
  • Strong creative abilities and written communication skills, including appropriate grammar.
  • Extensive knowledge and experience with writing and other forms of content creation from concept to execution.
  • Experience with WordPress.
  • Proficient in Microsoft Office products with strong emphasis on Word and PowerPoint.
  • Working knowledge of AP Style is preferred.
  • Ability to manage multiple projects and vendors while working under specified deadlines.
  • Excellent creative, organizational, planning and prioritization skills.
  • Exceptional attention to detail and ability to work under tight deadlines with accuracy.

Education and Experience Required:

  • Strong portfolio of relevant marketing and other content creation work across web, print and other channels.
  • Proven experience in developing new content and concepts.
  • Bachelor’s degree from an accredited college or university with a concentration in marketing, communications, English or related field preferred.
  • Minimum 3-5 years of content creation experience preferred.
  • Knowledge of health care industry and/or human resource activities a plus.

Travel Required:

  • 5-10 % overnight travel.
  • This position is based in Employers Health’s Canton, Ohio office.

Supervisory Responsibilities:

  • No supervisory responsibility.

Application Instructions: